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Marketing is full of jargon. And marketing agencies are full of people fluent in jargon. But the truth is, successful marketing is a mixture of common sense and careful research. Our Highly Effective Marketing Plan (HEMP) software - which is based on the best-selling book by Peter Knight - will help you to develop and implement a marketing plan that works for your business.
Our Highly Effective Marketing Plan software will help you to...
Accurately identify your customers
Establish your point of difference in the market
Build an achievable marketing plan
Co-ordinate your marketing activity
Make your marketing budget work harder
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Main Screen |
Help File |
Create Document |
Sample Marketing Plan |
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 This book really focuses on what's important when trying to market an existing product because it provides a simple model that anyone can read and understand. If you are a marketer already then this is a good reminder of how to do it properly; but if you are not, then you can ask some probing questions when your marketing colleagues talk about a go-to-market strategy.
W. Ryland
London, England
Buy "The Highly Effective Marketing Plan" from amazon.com or amazon.co.uk
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